This week, I explored and defined my personal brand through the Branding Workbook and Style Tile exercises. I wanted to create a brand that reflects not only my creative direction but my personal values — blending faith, innovation, and purpose into everything I design.
The workbook helped me pinpoint my core values: Faith, Creativity, Innovation, and Excellence. These shape how I approach design and marketing projects for myself and others. My mood board helped me visualize those values through clean, minimal design — using deep navy blues and whites to represent trust and clarity, balanced with warm accents that feel grounded and inviting.
For typography, I chose a modern sans-serif font paired with a classic serif for professionalism. My tagline, “Faith-led. Story-driven. Visually bold.” captures the exact balance I aim for — clarity and conviction through design that serves a greater purpose.
This process made me realize how deeply personal design is. It’s not just aesthetics — it’s communication. Every decision now feels guided by purpose. As I continue developing my final website, I’ll carry this sense of intentionality into every visual and written element to ensure my online presence reflects both who I am and what I stand for.
You can view my full Brand Guide and Style Tile below:
